Nov 11, 2016
It wasn't too long ago that people thought Showrooming was going to kill bricks and mortar stores.
For those that don't know, "Showrooming is when a shopper visits a store to check out a product but then purchases the product online from home.
This occurs because, while many people still prefer seeing and touching the merchandise they buy, many items are available at lower prices through online vendors. As such, local stores essentially become showrooms for online shoppers."
Webrooming, on the other hand, is when consumers research products online before going to the store for a final evaluation and purchase."
The waters were further muddied recently when online store Amazon announced they were moving into the grocery market and physical store Walmart announced they were increasing their online presence.
How can we make sense of this e-commerce battlefield?
So I turned to Tom Caporaso, who is the CEO of Clarus Commerce, an e-commerce solutions provider which owns FreeShipping.com,
Tom is not only an expert in e-commerce but is also particularly sought for his knowledge on consumer loyalty, subscription services, and loyalty solutions.
Tom's expert commentary has been shared by Fox Business, Refinery29, CNNMoney, CNET, Business Insider, Inc. Magazine, and more.
So allow me to beam your ears stateside to join Tom and discuss Amazon's plans and how commerce is now affecting both our online and offline worlds.