The Wyndham hotel group are the world's largest hotel company with 8,000 hotels 680,000 room night 77 countries. But, with the arrival of disruptors such as Airbnb, they decided to move forward with a digital transformation initiative.
The team at Wyndham worked with Adobe to turn a challenge into an opportunity. This fantastic story is a text book example of how businesses should approach the digital transformation.
Change the world through digital experiences and investing in the customer experience is now paramount as the expectation levels of consumers charges ahead with AR, VR, Voice, etc.
Barry Goldstein Chief Digital Officer at the Wyndham Hotel Group and Aseem Chandra from Adobe.