309: Fender Launches Digital Guitar Learning Platform, Fender Play

Aug 5, 2017

One of the reasons I love recording this tech podcast is learning how technology is revolutionizing every aspect of our world. When you think about the digital transformation, you don't automatically think of guitars.

Fender Digital is leading the online revolution and modernization of Fender with a new division dedicated to digital education, innovation, customization, and mobile learning.

Micro-Learning ensures that some guitar skills being mastered in less than 2 minutes and personalized curriculums based on the user’s favorite songs all through online learning.

“Ninety percent of people who pick up the guitar will drop out after one year, and we see Fender Play as a solution to that challenge.” Ethan Kaplan