Aug 16, 2017
Our inboxes are subjected to generic emails from some of the biggest brands in the world. Each morning, we reach for our phone and delete as many of them as we can. Is traditional email marketing broken? And do we need to talk about it?
I recently discovered the 2017 Email Marketing Industry Report. The report answers the question “What’s driving today’s marketers?” by drawing upon a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference. Email might still be king, but modern marketers need to start thinking outside of the inbox.
The report analyzes the goals, concerns, and pressures facing marketers and includes advice and strategies to help them overcome their biggest challenges. The results reveal a number of interesting trends and insights about today’s marketers. Key findings include:
Colby Cavanaugh believes it's time to get more from your email marketing. Emma's powerful digital marketing platform aims to make it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identifying who to target, automating marketing programs and integrate with the technologies they use most to deliver more timely, personalized and effective communications.