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The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, CEOs, Entrepreneurs and Innovators On This Daily Tech Podcast


Aug 17, 2017

Webcollage provides the tools to create compelling content, help shoppers select the right products, answer shoppers questions, display feedback and syndicate. 

Retailers such as Walmart, Staples, and Lowes have consolidated their SKU content offering using the Webcollage system which is also used by Amazon and retailers such as Costco, Office Depot, Sears and CVS And Walgreens to build out content on their web sites.

Worldwide more than 1,000 manufacturers use the Webcollage platform to syndicate rich product content to a network of global retailer partners that includes more than 600 e-commerce websites. including the likes of John Lewis and Tesco in the UK.

When we arrive on a website, we seldom think about the effort required to produce the rich content we take for granted. Delivering content at scale through pipes to manufacturers and retailers is something that should not be underestimated.

I chat to Webcollage CEO, John Federman to find out more. We talk about retail tech and the rich content behind omnichannel, web rooming and showrooming retail experiences.