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Aug 21, 2017

I recently spoke to Real Madrid football club and how they became the first sporting brand to reach 100 million likes on Facebook. The NFL went through a digital redesign a few years ago too, but I wanted to find out how the digital transformation is revolutionizing the world of F1 Racing and how F1 is going digital.

The Motorsport Network has experienced rapid growth in the past two years to become the world's largest independent automotive and motorsport-related digital platform connecting hundreds of millions of people that love motorsport and cars.

The Motorsport Network, the owner of Autosport, F1 Racing, and, recently completed a second Global Fan Survey about Formula 1 to build on its record-breaking study in 2015.

The Motorsport Network is the world’s biggest motorsport and automotive media network – featuring major titles including,, and But what captured both my attention and imagination was learning about the Formula 1 global fan survey in 15 languages and receiving fan feedback from 194 countries.
I invited Motorsport Network CEO Colin Smith onto the show to find out more.