391: Digital Communication Preferences Study Reveal Email Still Beats Social Media

Nov 22, 2017

Founded in 2009, after graduating from the TechStars program, SendGrid developed an industry-disrupting, cloud-based email service to solve the challenges of reliably delivering emails on behalf of growing companies.

Like many great solutions, SendGrid was born from the frustration of three engineers whose application emails didn’t get delivered, so they built an app for email deliverability. With over 55,000 paying customers such as Spotify, Uber, and Airbnb they help send over 30 billion emails every month.

However, it was the findings of its recent report that made me ask them to come on the show today. The report examines digital communication preferences based on generational differences, as well as looks at the future of digital communication.

I discuss these findings with Scott Heimes, CMO at SendGrid.