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Dec 7, 2017

A student team from the University of Michigan won Adobe’s Analytics Challenge in Utah, taking home $35,000 in prizes. The team competed against schools across the US to analyze real data (from MGM hotels) and present the best business solution using Adobe analytics tools.

We talk about how the Adobe Analytics Challenge focuses on giving college students access to Adobe's analytics products and data from real-world organizations and companies and the inspiration behind them entering.

The contest run by Adobe is also cultivating the next generation of data-scientists and helping to close the tech talent gap.