Dec 11, 2017
Storyblocks’ CEO, TJ Leonard revealed insights that indicate a shift in attitudes from the 64M searches and 38M downloads across their sites in the last year (365 days). The results suggest that creators are increasingly globally aware and are unwittingly creating a strong increase in demand for diverse and global content.
The data shows that there’s an increasing desire for representation (“LGBT” +782%, “diverse” +27%, and “woman” +21%) as well as for authentic, relatable subjects. ( “candid street photography” +162%, “authentic” +134%, and “real people” +58%).
Trends reflect changes in our day-to-day life. There is a need for authentic and real imagery, steering away from the cliches and unachievable aspirations that advertising previously focused on. People want to see people they can relate to. As our society becomes more openly diverse, content creators need to represent these communities.