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Feb 12, 2018

Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today's maps. Waze is home to one of the world's largest networks of drivers who work together daily to outsmart traffic and save time and money.

The app consistently recommends the fastest routes based on real-time driving and data from millions of users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace.

I wanted to learn more about the other features that are probably under your radar. For example, The Waze Connected Citizens Program that connects Wazers, cities and its citizens to collaborate and improve their community. But also answer the question "What's happening on our roads right now, and where?"

I also wanted to understand how the Waze Beacons Program is improving tunnel navigation in cities around the world and became the first scalable, affordable solution to power seamless navigation underground.

After noticing that there too many cars and so many empty seats. The company also launched Waze Carpool to offer a simple, quick, cheap and fun way to commute together. But, the app made a real impact last year in Texas and Louisiana after Hurricane Harvey wreaked havoc on locals.

The Waze Global Event Partners free program also enables event organizers to work with the company. The free traffic management program enables real-time road closures, full communication with local drivers and up-to-the-minute detours to get drivers to events more quickly, safely and happy.

I invited Finlay Clark, UK country manager at Waze to talk about how the platform is evolving.