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May 1, 2018

I recently read how the digital transformation is ushering in a new era of communications in a white paper by Vonage. Keeping the lead over the competition doesn’t mean having the best products, or lowest prices. Instead, successful companies are closely tied to an organization’s ability to recognize shifts in the market landscape and its capacity to respond by adapting quickly.

The white paper explores how digital transformation is disrupting the traditional business landscape as today’s consumers care more about superb customer service and delightful experiences, rather than making a decision solely based on price or product features.

In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations.

This is a topic that should appeal to everyone listening as it affects everyone listening. I invited Omar Javaid, Chief Product Officer at Vonage on to the podcast to talk about the future of omnichannel conversations and adapting to culture change