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May 26, 2018

Factmata is a London-based tech startup that uses artificial intelligence to help social media companies, publishers and advertising networks weed out fake news, hate speech, propaganda, and clickbait.

Essentially, Factmata is on a mission to protect people, advertisers, publishers and other businesses from deceptive or misleading content online. The tech startup believes in the importance of objectivity, quality, and facts. They are combining cutting-edge AI with human community and ingenuity to build a better media ecosystem.

It's not about replacing humans with unaccountable machines in a black box in the name of progress. The team at Factmata believe artificial intelligence should serve people, and be accountable to them.

Tech entrepreneur Mark Cuban, Twitter co-founder Biz Stone, internet entrepreneur Sunil Paul and, Craigslist founder Craig Newmark have all invested in Factmata, so I wanted to find out more.

I invited CRO, Anant Joshi onto the show to share the inspirational tech startup story behind Factmata.