Jul 1, 2016
The Olympic Games are expected to exceed $1B in ad sales across platforms as viewers stream on social media, tablets, TV, etc.
With the Rio 2016 Olympics spanning across 16 days, viewer streaming will differ from one-and-one events like the Super Bowl, and publishers are leaning on dynamic-ad-insertion (DAI) to capitalize on viewing peaks – open & closing ceremony and popular events such as gymnastics to cater to each platform and monetize the games.
Matt Smith of Anvato discusses how DAI will rain ad dollars during the summer Olympics and its value as viewers diversify their viewing platforms. He also talks about how Anvato is bringing 360 Degree Video Capabilities.