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Sep 23, 2018

Last year I spoke with Real Madrid and Rebel Ventures about how they won the digital El Clásico by beating Barcelona to 100 million Facebook fans. But, this year, Manchester United shoots for success with a “digital experience platform” powered by HCL

When I read that Man Utd has partnered with HCL Technologies to build a digital platform that will foster greater engagement with the club’s 659 million global followers and better monetize its digital channels, I felt compelled to find out more about the digital transformation of Manchester United on my daily tech podcast.

75,000 people can enter Old Trafford on match day but this is only a tiny amount of their fan base. I explore the challenges of reaching over 659 million fans in a digital world and meaningfully engaging with them all to feel part of the Man Utd family.

I learn more about the ongoing digital transformation of the club and desire to provide a real-time, engaging, personalized, and unified experience to Manchester United’s 659 million global followers, which supports the club’s strategy to become a Digital Sports Enterprise.

This transformation is supported by HCL’s extensive market-leading capabilities that enable global enterprises to transform their businesses for the digital age.

At the heart of this transformation is the digital platform developed by HCL, providing the club with a single view of fans across web and app touchpoints, offering fans a one-stop shop for everything Manchester United.

I wanted to find out more about how this platform also enables Manchester United to deliver an unparalleled and unified fan experience and continuously presents relevant club content driven by analytics in an easy to consume premium web and app experience benefitting a club with a 140-year brand heritage.