Jun 4, 2019
We're just over a year into GDPR and its clear marketers are
still floundering. Consumers want personalized experiences but
don't want to give up their data to get it – so what are marketers
Digital experience company Acquia got to the root of the problem in its recently-released Closing the CX Gap: Customer Experience Trends Report 2019, which surveyed more than 5,000 consumers and 500 marketers across Australia, Europe, and North America.
Findings from the research shed light on the perception gap between consumers and marketers, what consumers care about and how marketers can best reach them. I invited Acquia's CMO, Lynne Capozzi onto my tech podcast to explore some of the interesting findings among US consumers and marketers, including: