229: Protagonist, Formerly Monitor 360, Launches New Software Platform to Measure the Impact of Popular Narratives on Businesses at Scale

Apr 3, 2017

Marketers are always looking for new ways to be innovative and creative in their marketing efforts. Leveraging new technologies such as artificial intelligence and machine learning can not only help marketers connect better with their key market, but also influence behaviors.  

 

Today, Monitor 360 unveiled the launch of the first-ever narrative analytics technology specifically designed to analyze complex, cross-platform data sets that reflect the underlying beliefs and motivations behind consumer actions. This launch is under a new name of Protagonist.

 

The new platform uses advanced natural language processing and machine learning to uncover the narrative forces that impact a given market, while the company’s team of narrative experts apply high-level evaluation to give actionable meaning to the findings for CMO’s and other marketers.