Apr 3, 2018
Hotwire is a global PR and communications agency dedicated to helping ambitious companies change their game, build their reputation, and stand out from the crowd. The award-winning tech agency was also named 2015 Tech Agency of Year.
From Sydney to San Francisco, the 'team business,' with a ‘one office’ mentality works across our 22 locations, including the UK, US, France, Germany, Spain, Italy, and Australia.
However, when I heard about their North American President Heather Kernahan's backstory, I invited her on the show to share her story. Heather reveals how she was working to be a CMO shortly after getting her MBA – and her interest early on in learning how to run an agency.
We also discuss how Heather recommends reading at least two pages of something inspiring every day and makes it a priority to bring new ideas to clients and by always learning you are keeping the business moving forward.
Heather has spent her entire career immersed in technology, and moved over to Hotwire from Eastwick Communications after its acquisition in 2016. As well as agency experience she has a wide range of in-house knowledge too.
At Autodesk, Heather focused on integrated brand communications and led the development of the company’s first sustainability report, and as Enphase Energy’s global marketing director, she played an integral role in Enphase’s successful IPO and aggressive expansion into Europe.
Heather is also a fierce advocate and practitioner of integrated marketing and believes deeply that customers are at the heart of successful communications strategies.