Apr 16, 2018
Zaius
is a B2C CRM has raised $30 million in Series B funding and
delivers real-time, cross-channel marketing automation and
attribution. But it is also built on a single customer view, for
customers including online retailers Polyvore and Moda
Operandi.
Personalization
is where the platform shines because Zaius unifies customers’
behaviors and attributes across channels and devices, there is no
better data on which to build your content personalization. From
personalized product placement and recommendations to
behaviorally-triggered campaigns, Zaius empowers marketers to truly
personalize the customer experience.
I invited Mark Gally, CEO of Zaius on to the show to talk about some of the biggest pitfalls in marketing technology and what marketers experience when it comes to customer relationship management.
We
discuss:
- Why ESPs are no longer enough for retailers
- Why most brands aren't prioritizing loyalty campaigns and programs (but why they should)
- Why Customer Lifetime Value (CLTV) is the most important metric for retailers and how to calculate CLTV
- What steps retailers should take to strengthen brand-user relationships