In this episode Neil looks at the power of Nostalgia and how it is increasingly being used as a sales tactic and for marketing purposes as we all embrace geek culture.
Meanwhile, The growing trend of show-rooming where consumers get hands-on with a product in a physical store before looking it up on their smartphones to purchase online at a lower price is increasingly becoming a thorn in the side of the physical stores inside shopping malls all over the world.
Can Beacons, Indoor Mapping & Mobile Deals Apps Save Shopping Malls From Show-Rooming and online shopping?
This weeks question fromCEO of the European Marketing Network Leahnanne Hobson who asks about how to monetize LinkedIn.
This weeks podcasts looks at the latest anouncement from Apple with the launch of a new larger iPad, Apple Pencil, Keyboard, Apple TV and new iPhone 6S models.
Neil also looks at how 5 applications can boost your productive and help organise yourself to produce regular content on the LinkedIn publishing platform.
This weeks question is from Spencer Taylor
This week's podcast looks at the growing trend of marketing companies using vloggers and bloggers to endorse products with their authentic voice. Does great power require great responsibility and could bloggers unwittingly be sacrificing their integrity?
We also look at the impending YouTube subscription model and the pro's and cons of content being hidden behind paywalls.
This week's question was by Sarah Elkins
This episode also looks at the growing trend of websites shutting down their comments section on their website.
Companies are now directing traffic to their social channels away from their own website. Is this a damaging or positive step to make?
The following is discussed on this week's episode:
Protect yourself from Windows 10 privacy issues by checking out the information here
It is a huge honour and privilege to have the hugely successful LinkedIn author Dustin McKissen on the show.
Dustin has written over 150 articles on Linkedin that have achieved well in excess of one million views and thousands of shares.
He shares his journey to success and reveals a story of how LinkedIn have recently approached him to film a promotional video in San Francisco.
An all-around nice guy with a fascinating story.
You can find Dustin's phenomenal written work on LinkedIn here
A bite sized tech news round-up.
This weeks big stories involve the alarms belles around our online after the Ashley Maddison hack.
Other big tech news stories were the annuncement from Google that they are removing dead business pages from Google+ and has Kim Kardashian just revolutionised Twitter? Did anyone obtain a free ice-cream from Uber last week?
E-Mail me your questions to firstname.lastname@example.org
Neil discusses innovation with Rich Haigh.
It seems everywhere you look online you will find people claiming to be innovative leaders whilst meeting rooms and boardrooms across the globe are full of business men and women getting excited about innovation.
There is an increasing reliance on technology and innovation has become the most overused buzzword in business.
Surely there is more to innovation than it being just another buzzword, but what is it? Can we define what it is?
· What is innovation and what t isn't? Why is it important?
· How do you embed an innovation culture into a business and what mistakes are usually made?
· Is resistance to change still an obstacle or are people more accepting now?
· How do you measure the success of innovation? These are the questions that Neil & Rich discuss.
Neil discusses the latest top tech stories and also answers questions from LinkedIn Writers.
Tech News Round Up
LinkedIn writers send in their questions to the Tech Blog Writer Podcast
Marietta Gentles Crawford Advises the importance of the person behind the profile picture on LinkedIn.
Doug Ales asks how to get more engagement and views from blog posts on the LinkedIn longform posting publishing platform.
In this first episode, Neil talks about his blogging journey on the LinkedIn Publishing platform and interviews John White who shares his experiences and success with blogging on LinkedIn.
Exactly 12 months ago today, I was given access to contribute my professional insights on the LinkedIn publishing platform that was being rolled out to its members. One Year later, I have published 83 blog posts that have reached nearly 1 million article views and somehow amassed over 7,000 followers along the way.