In this first episode, Neil talks
about his blogging journey on the LinkedIn Publishing platform and
interviews John White who shares his experiences and success with
blogging on LinkedIn.
Exactly 12 months ago today, I was given access to contribute my
professional insights on the LinkedIn publishing platform that was
being rolled out to its members. One Year later,
I have published 83 blog posts that have reached nearly 1 million
article views and somehow amassed over 7,000 followers along the
The greatest reward I have received
from writing on LinkedIn is developing real friendships with
like-minded individuals on a similar journey.
There is a long list of real friendships with fellow writers such
as John White, Dustin McKissen and Paul Drury along with many others who
inspire me to improve. On a recent holiday to New York, I even met
with another LinkedIn friend and mentor Tom Ziegler at the White Horse Tavern
where Dylan Thomas famously enjoyed his last whiskey.
There are many discussions of how technology is separating us
rather than uniting us all. However, my experience of the last 12
months has proved that engaging with your audience and genuine
networking that is not used for some kind of cynical self-gain is
the essence of how humans learn from each other and move
Now that my fear of hitting the publish on a blog post is a distant
memory combined with the knowledge that engagement is about
conversations rather than dialogue, a new idea was born. On average
there are around 66,000 people reading my blog posts each month,
rather than this remain a one-way conversation, I want to engage
with every reader.
same fear of hitting publish has returned as my first Podcast
became available oniTunes, RSS and Web, where I interview the
prolific John White about his similar journey on
LinkedIn long-form posting.
Podcasting allows me to open up this new communications channel and
broadcast your thoughts that I am hoping might even challenge my
thought process too. My plan is to offer an open invite to anyone
that would like to feature in an interview. You could even just
message me from your phone with a recording of a few words with
your view on of the latest tech trend posts that I publish here on
This idea was born out of a moment of madness and a genuine desire
to connect with each and every one of my readers. Maybe, John
Lennon said it best with the lyrics ‘You
may say I'm a dreamer. But I'm not the only one. I hope someday
you'll join us’.