Mar 29, 2020
Alex Collmer, the founder and CEO of VidMob, the world’s premier
technology platform to help brands more intelligently use data and
scale their mobile advertising creative. Since founding the company
in 2015, he has raised more than $45M and counts many of the
world’s leading brands and agencies as clients.
An engineer by training, Collmer’s career has always been at the
intersection of technology, design, and consumer entertainment as
those sectors have evolved. Prior to founding VidMob, he was the
co-founder and CEO of Autumn Games, a premier publisher of video
game franchises. Under his leadership, Autumn Games developed
successful partnerships with such personalities as Jimmie Johnson,
the 7-time NASCAR champion and companies like Def Jam, the leading
urban culture brand, as well as the award-winning fighting game
franchise, Skullgirls.
VidMob focuses on designing technology to make human creativity more scalable, accessible and efficient, enabling brands to understand which creative attributes are driving performance.
Built on a proprietary pipeline of machine learning services and
data processing, and integrated with social platform APIs, their
technology service - Agile Creative Studio - provides precise
creative insights that are immediately actionable.
Over the past two years alone, VidMob has seen its revenue grow by
over 35 times, and is currently an official creative partner of
Facebook, Instagram, Google/YouTube, Snapchat, Twitter, Pinterest
and LinkedIn among others.
Its roster of clients includes global brands such as Bayer,
Intercontinental Hotel Group, Ikea and Neutrogena, as well as
disruptor brands like True & Co and Acorns. VidMob also works with
global creative and media agencies including Publicis, Ogilvy and
Universal McCann.
I learn more about how VidMob focuses on designing technology to
make human creativity more scalable, accessible, and efficient,
enabling brands to understand which creative attributes are driving
performance.