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Jan 10, 2021

Mark Donnigan builds disruptive innovative startups. Mark's superpower is architecting go-to-market plans and marketing motions that drive real business outcomes for technical and product-centric founders. Mark's growth and market development experience spans 20 years as a transformative B2B marketing and business leader, driving demand, brand development, and strategy for startup and growth-stage companies.

Mark joins me on the Tech Talks Daily Podcast to talk about what a go-to-market engineering process looks like and how to leverage category design to build your market. We explore the latest MarTech trends and why demand gen is the responsibility of the entire company, led by marketing.

Mark also shares why he feels today's CMO is a business strategist and an ecosystem/domain expert as much as a marketer. He also advises how to act as a Wartime CMO and what behavior differentiates wartime from peacetime.