Mar 26, 2020
Tito Jankowski and his team created Negative because they were frustrated. The climate is in peril and they didn't want to sit back. So they did their homework and realized that lots of others cared about the climate, but the problem seemed too big, and they didn't know how to help.
I wanted to learn more about their story and how they worked to make climate action closer to home and tangible. With their first product, the Negative Bracelet, they are offering a physical symbol of climate action, something you can see, feel, and use to get inspired to take further action while also supporting cutting-edge climate technology.
Tito explains how they teamed up with two of the world's leading climate technology startups: Climeworks and Carbon Upcycling Technologies. Their innovative machines can capture CO2 from ambient air and then it's pumped underground and turned into stone. This locks up the carbon for good.
In a nutshell, the Negative bracelet is made with captured atmospheric carbon emissions. This stuff would be heating up our planet. Now it's tied up your wrist.
The bracelet's beads are where the magic happens. Each bead is a blend of atmospheric carbon and naturally-sourced clay. These atmospheric ingredients didn't exist outside the lab until recently, so we're still learning what's possible. Their ultimate goal is to make a bracelet that is 100% atmospheric carbon (Air Diamonds, anyone?!), and this bracelet is the first step in that direction.
We also discuss their Kickstarter Campaign and how they were on the front page of the platform for over a month.