269: Why Retailers Should Concentrate on Individualization Not Personalization To Understand Their Customers

May 30, 2017

Reflektion have been quietly dominating retail by using AI in uncharted areas for a number of years. They were understanding consumer preferences in real time and delivering a 1:1 experience on the fly before it was even a thing.

The company was born by Google/Netflix pioneers and is used by brands like Disney, Godiva, Marmot, and Uniqlo.

Reflektion understands the individual intent and preferences of each customer and intelligently responds in real time. When combined with our knowledge of your brand’s product offerings, these insights allow you to leverage your most relevant content or products to influence each customer at every relevant point of engagement.

I invited Reflektion’s Chief Strategy Officer Kurt Heinemann onto the show tonight to learn more about what we should expect in the e-commerce industry when it comes to tech and the newest trends.