Mar 27, 2018
Rooly Eliezerov is the Co-Founder and President of Gigya. Regular listeners will already be familiar with Gigya, as we spoke with Jason Rose at last years Adobe Summit. Since then, Gigya has been acquired by German software giant SAP, and Co-Founder Rooly has penned a book entitled, The Digital Identity Crisis, which is released today at the Adobe Summit.
The Digital Identity Crisis catalogs the evolving dimensions of individual identity which have emerged through the digital era and the challenges that businesses today are facing as a result, but how with those challenges also comes an unprecedented opportunity to forge truly personal, lasting relationships with customers which bridge both the digital and physical spheres.
"All of us who are part of the online world are giving away pieces of our identity, inviting other people and organizations to become part of ourselves and changing who we are. If you still think you're the sole owner of your identity, it's time to take a closer look."
I invited Rooly to take a step away from the show floor and join us on today's episode of the Tech Blog Writer Podcast. We discuss the key takeaways and themes coming out of his book, in the context of trends currently surfacing within the digital marketing landscape.