Sep 30, 2018
Have you ever wondered how audio technology will impact the
leading video streaming platforms in the next 2 years?
The Video Streaming market consists of multiple facets: Live
Events, Live TV, Music, Podcast and Talk Radio, User-Generated
Video, and Video on Demand. We recognize leading companies in these
categories today as Hulu, Amazon Prime, Netflix, ESPN, MLB.tv,
DirecTV NOW, YouTube TV, Twitch, iHeartRadio, Pandora Music, Sirius
XM, Spotify, HBO Now, and more.
Today, most streaming of live events occurs on laptops and
smartphones, which have limited audio capabilities. Streaming
platforms simply don't prioritize audio quality as they're more
concerned with creating stable connections and increasing video
quality. This is largely due to a lack of appreciation and demand
for lossless audio among streaming customers.
Consumers are very aware of the inconsistencies in audio volume
across content and sessions on these platforms. Video
streaming platforms that invest in higher quality audio and solve
for these technology obstacles will ultimately surface as the
market leaders.
Adam Levenson, VP BD of G-audio Labs (a next-gen audio tech company
for AR, VR and streaming media), discusses the current audio
challenges and trends that are facing the leading streaming
platforms.
He also reveals which companies have recently begun to invest in new audio capabilities, versus those that are falling behind. He can speak to the latest and emerging audio technologies in the market today for streaming platforms.