Jan 27, 2021
The events of the year have proven that video as a business tool
is a must-have. The global “safer at home” orders have sped its
growth, with the power of video growing exponentially and putting
traditional media in the catch-up phase. But what’s next for the
category as we head into the unknowns of 2021?
According to Brightcove, the global leader in video for business,
video media usage has been up 40% year over year for the majority
of 2020 - establishing that the future for all organizations, from
entertainment and sports to retail, enterprise, media publishing
and more, is rooted in video.
Brightcove recently released its Global Video Index Year in
Review, which showcases video data throughout 2020 and what this
means for video in 2021. Brightcove CEO Jeff Ray talks about the
evolving trends of video as a necessary medium for storytelling and
how businesses need to utilize it in 2021 to remain competitive and
profitable.
Jeff also shares how he saw an opportunity to seize on an
evolutionary moment in time through video. Over the past year, Jeff
has worked with partners across categories, including major events
like the Tribeca Film Festival, NAB Show, and even Willie Nelson’s
“A Night in Austin” COVID-19 aid benefit, as well as organizations
like Cvent, DocuSign and ServiceNow to help them pivot to video
during the pandemic and remain connected and engaged with
audiences.
Jeff discusses specific data from the report on how video usage has increased in different industries this year, as well as insights into how organizations need to use video in order to grow.