Nov 27, 2022
Aaron Goldman, CMO, Mediaocean joins me in a discussion about
“The Golden Crunch Point”. As we are all aware, we are entering
that time in the marketing calendar where for many brands, the
majority of their revenue and sales are made – the Golden Quarter.
These three months have always been huge but this year it has been
amplified with the continued unpredictable headwinds of cost of
living, changing consumer confidence and a potential recession. The
crunch point for brands is that, while retail sales are expected to
be lower this year - while consumers are more cautious of what they
spend their money on - they still to need to make revenue.
Aaron discusses “the four must haves” brands and retailers need for
their Golden Quarter campaigns this year to entice new and existing
customers outside discount and deals. With $200 billion in
annualized ad spend running through its software, I also learn more
about how Mediaocean provides foundational solutions to connect
brands, agencies, media, technology, and data.
About Mediaocean
Mediaocean is the mission-critical platform for omnichannel
advertising. With more than $200 billion in annualized media spend
managed through its software, Mediaocean connects brands, agencies,
media, technology, and data. Using AI and machine learning
technology to control marketing investments and optimize business
outcomes, Mediaocean powers campaigns from planning, buying, ad
serving, and creative personalization to analysis, optimization,
invoices, and payments. Mediaocean employs 1,700 staff across 30
global offices and supports over 100,000 people using its
products