Nov 29, 2017
How often are you bombarded with online content, offers and
promotions that simply aren’t relevant to you? For example, a
company could be sending you offers for a cool shirt… that you
just bought yesterday! Or, they’re showing you products and content
that don’t map to your interests at all.
Wouldn’t it be nice if someone wrote the book for companies on how
to deliver helpful, spot-on personalization? Evergage CEO Karl
Wirth has done just that (a first for the industry!).
The 175-page book titled One-to-One Personalization in the Age of
Machine Learning. The book describes, delivering personalized
experiences at the individual level has been a pipe dream for
marketers for over a quarter century.
These capabilities exist for B2B and B2C marketers to reach their audiences, across channels, with helpful, timely, maximally relevant and individualized information, a boon for customers and marketers both. Personalized experiences cut through the clutter – improving customer experiences and loyalty, and increasing engagement and conversions.
I talk to Evergage CEO Karl Wirth about how to deliver 1:1 personalized experiences that delight customers & grow revenues.
We also discuss:
- Why businesses need to care about personalization
- The evolution of the Internet toward personalization
- How machine learning enables real-time, one-to-one individualized experiences
- How to plan for personalization campaigns
- How and why to personalize across channels – website, web app, onsite search, mobile web, mobile app, in-store, contact center, etc.
- The future of personalization