Mar 29, 2019
Hootsuite is the leader in social media management, trusted by
more than 18 million customers and employees at more than 80% of
the Fortune 1000. Hootsuite's unparalleled expertise, customer
insights at scale, and collaborative ecosystem empower
organizations large and small to strategically grow their brand,
business, and customer relationships with
social.
At this year's Adobe Summit, Hootsuite announced an upcoming
integration with Adobe Experience Platform. Developed
collaboratively with Adobe, this first-of-its-kind integration will
bring insights from social activity to Adobe’s Real-Time Customer
Profile, enabling Adobe
customers to deliver omnichannel marketing initiatives informed by
their customers’ social media behavior.
Once live, Hootsuite will deliver six integrated Adobe
solutions, further
cementing Hootsuite as Adobe’s preferred social media management
partner. “With social becoming one of the highest performing
customer engagement channels, organizations are looking to better
understand the impact of their social strategy on their broader
business and marketing objectives,” said Penny Wilson, CMO of
Hootsuite.
“This innovative integration between Hootsuite and Adobe Experience Platform leverages social insights to create a unified view of the customer so marketers can deliver personalized content and messaging on the most relevant channels to achieve their greatest ROI.”
While at this year's Adobe Summit, I caught up with Hootsuite CMO Penny Wilson to find out more about the road ahead for Hootsuite. I also wanted to learn wanted to l battle-tested technology, extensive ecosystem, and social DNA to help organizations create human connections at scale.