Dec 28, 2021
Grant McDougall is a marketing and advertising veteran who hit a tipping point in the agency space after working with brands like AT&T and Chevron. He started BlueOcean, an AI driven platform helping companies like Google and Microsoft track, measure, and compare their brand health to competitors using AI. The company also recently announced a $15M Series A funding.
As we all know, branding is one of the most critical assets for a company. It can significantly impact customer loyalty, stock price, employee retention, and other key metrics of success. So I invited Grant on the podcast to explore how conventional marketing agencies are not capable of giving their clients relevant and actionable information to outpace their competition.
The growing and future of consumer privacy compliance have allowed users to manage their data tracking, but this popular option has developed challenges for marketers across all platforms. We discuss how AI technology for data insight has become the core for services like BlueOcean who offer data input reports to help financial institutions.