Feb 2, 2023
Many new technologies like AI and ChatGTP are disrupting how articles, company information, social media, and other content are created. It is also changing how it reaches and performs with audiences. So, it feels like something big is happening.
"In 2023, people-first content and SEO supremacy will make or break content success for major brands and companies," said Carlos Meza, CEO of Crowd Content. "The days of plugging in keywords to reach the top of search results are over. Instead, leaders will only drive their business towards successful goals for 2023 with optimized content that puts people first." After hearing this, I invited him on Tech Talks Daily to explore this topic.
We discuss how an understanding of marketing technology (SEO, web design) influences how audiences search for content and engage with it. We also discuss building a tech-driven content platform that can still focus on people-first / human-first intentions and serving the "why" in content creation.
About Carlos
Carlos Meza serves as President & CEO of Crowd Content, a leading
content creation service provider connecting talented writers and
editors with businesses needing high-quality, people-first,
publish-ready content at scale in a tech-driven platform
experience. A master of scale himself, Meza has been leading
high-growth technology companies over the last five years.
Before being appointed CEO of Crowd Content in 2021, he served as CEO of Kivuto Solutions, a SaaS Edtech company. An industry veteran, Meza brings a background in engineering and corporate finance to expand the Crowd Content footprint of global brands served. During the early part of his career, Meza spent 13 years working with multinational brands and banks that included Citibank and HSBC. He holds a bachelor's degree from the Universidad Industrial de Santander and an MBA from the University of Calgary.