Sep 27, 2019
Vidsy is the creative technology engine powering mobile video ad creation for the world’s leading brands. Their technology, combined with a global community of 6,000+ vetted creators and fully managed services, are empowering brands to intelligently transform their digital advertising for an ever-evolving world of mobile video.
Vidsy also provides opportunities for creators based in over 70 countries and is a global creative partner with Facebook, Instagram, Snapchat, Pinterest and Twitter. In 2017, the company was awarded Facebook’s Global Innovator for ‘Creativity in Video’.
Besides finding talent, this area has not been commoditized like media planning and buying have. As a result, brands tend to struggle to create short-form ads as it's not easy to pack a meaningful narrative into a shorter slot. However, a new generation of mobile creators understand this and can create business-driving results, fast.
I wanted to learn more about how businesses of all sizes can harness a network of global creators to produce video ads across all digital platforms at scale. Gerard Keeley, CEO of Vidsy, joins me on my daily tech podcast to talk about how they produce video ads across all digital platforms at scale for brands, including L’Oreal, Ubisoft, Barclays, Adidas, Rakuten, Warner Bros.
We also discuss while technology can enhance human creativity, it simply can’t replace it. Technology may drive media, but humans drive creative.