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Apr 30, 2018

From Instagram and Snapchat to social activism and IRL influencers – marketers everywhere are exploring different ways to reach Millennial and Gen Z audiences. These marketers realize that good storytelling is the only way to connect with these audiences – however, what they don’t realize that is that storytelling can very literally mean “reading stories.”

In fact, according to a Pew Research, 18 to 29-year-olds are the more likely to have read a book in the past year than any other generation.

At Wattpad, they believe that good old-fashioned written stories are one way that brands can set themselves apart. Wattpad users are spending 30 minutes every day reading content on their desktops and smartphones and engaging with brands. With new social platforms and technologies focused on compelling entertainment, Wattpad has turned a community of writers and storytellers into invaluable assets.

On today's podcast we look at the role of technology and the value of storytelling in marketing. We look into the specific ways brands are crafting stories to engage audiences (on Wattpad and beyond)
and the best practices for brands to infuse better storytelling into their marketing