May 18, 2020
In the real world, you don’t need big promises about transformation, or the endless “exploratories” that accompany them. You need progress. Transformation isn’t a process or a product. It’s an outcome - the result of a thousand steps in the same direction.
Progress is what makes transformation possible. By combining deep industry expertise, data-intelligence, world-class engineering, and seamless delivery, we’re setting out to prove why it’s time for a new approach to making progress.
Kevin Mar-Molinero, director of experience technology at Kin +
Carta Connect, joins me on Tech Talks Daily. He’s got a deep
interest in accessibility and inclusive design, with a personal
passion and story behind it. He explains the potential that the
‘purple pound,’ which is worth over £249bn, presents.
Kevin shares why he is so passionate about designing with empathy
when it comes to digital transformation and is well-versed on
what’s not currently happening - and what needs to happen - to
engage with a part of the community that’s sizeable, but often
overlooked.
Kevin believes that in a society where our differences are
increasingly recognized and celebrated - not to mention a society
that is getting older - it is vital from both an economic and
ethical perspective that we respond to the changing design
priorities that come with this.
Kevin provides expert insight into the problems with accessibility
legislation regarding digital design and why so many brands do the
bare minimum, reacting rather than leading. We also discuss what
they’re missing out on as a result, in attracting revenue,
innovation and diverse staffing.