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Jul 19, 2022

Suppose you are thinking of purchasing a new laptop, TV, home appliance, car, or any big purchase. Where do you begin? For the most part, it probably reviews sites and YouTube videos that help you learn more about the pros and cons of each model. However, when we enter the workplace, we have those exact expectations, but we seldom do the same research before buying somehting.

Vinay Bhagat is an entrepreneur passionate about improving the software buying process so professionals like HR teams can make better decisions for their organizations. Under Vinay’s leadership, TrustRadius, has become the most trusted business technology review site, delivering over 386,000 reviews & ratings from 100% verified users.

Vinay started TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He shares his journey as an entrepreneur and insights into how buyers make buying decisions.

We also explore the 2022 B2B Buying Disconnect report—a survey of 2,185 respondents that shows year-over-year trends in business technology buying and selling. The annual survey covers significant industry findings and further analysis and insights.

Check out the report.