Feb 18, 2017
Adobe Primetime's video business is a platform that provides television programmers and pay TV providers with the ability to deliver, monetize and personalize television content across any screen.
Adobe Primetime is essentially their TV technology solution, that was recently powered the digital delivery of the Rio Olympics and ths year's Superbowl now work with everyone from Turner and Disney, to Viacom and Comcast.
This is headed up by Jeremy Hefland who many of you know from a startup called Auditude that was acquired by Adobe back in 2011. Fast forward a few years, and we now have Primetime, which is now a key business for Adobe.
Jeremy Hefland is someone who can also offer tips for a startup exec in transitioning to a big company or the best practices on having your company acquired.