World Backup Day is a day for people to learn about the increasing role of data in our lives and the importance of regular backups.
This independent initiative to raise awareness about backups and data preservation started out — like most good things on the internet - on reddit by a couple of concerned users. Let’s make this happen!
In this new world of hacking, phishing, whaling, and ransomware, the CIO must embrace perseverance by consistently backing up files on the cloud and ensuring that this data is secure. On World Backup Day (March 31) spring is a great reminder to do so. Think of it as a data center spring cleaning behavior to roust out of its winter hibernation.
I chat with Michael Gaffney, CEO of Leonovus on World Backup Day and encourage listeners to take the pledge.
1. I solemnly swear to backup my important documents and precious memories on March 31st.”
2. I will also tell my friends and family about World Backup Day - friends don't let friends go without a backup.
Lexia Learning, a division of Rosetta Stone, empowers educators through adaptive assessment and personalized instruction. For more than 30 years, the company has been on the leading edge of research and product development as it relates to student reading skills.
With a robust offering that includes solutions for differentiated instruction, personalized learning, and adaptive assessment, Lexia provides educators with the tools to intensify and accelerate literacy skills development for students of all abilities.
“One of our greatest measures of success is the positive impact our products have on students’ lives,” said Nick Gaehde, president of Lexia.
After picking up three big awards recently for being the Most Valuable Technology in Schools, Best Reading Program and Best Adaptive/Personalized Learning Tool I had ot find out more.
Nick Gaehde - President of Lexia.
The Shure MV88 Condenser Microphone Turns Your Smartphone Into a High-End Audio Recorder by simply plugging into your phone.
The MOTIV MV88 connects directly to any Apple iPhone, iPod, or iPad equipped with a Lightning connector to capture high-quality field recordings on the go. The mid-side microphone element is mounted to a 90-degree hinge with built-in rotation that allows for highly flexible microphone position, even in video applications.
Five built-in DSP preset modes, plus 5-band EQ, stereo width control, and other advanced features are easily accessed through the free ShurePlus MOTIV Mobile Recording App.
Having impressed me greatly when performing mobile interviews, I invited Soren Pedersen from Shure onto the show to find out more and the understand the best way to use this mobile mic.
Blend is the world’s leading provider for Brands and Publishers looking to benefit from the deeper audience engagement that immersive content offers. Media entrepreneur, Damian Collier has built the largest library of premium 360° Video/VR films, available to license for use in campaigns across social media, Virtual Reality headsets and WebVR, and we run a global network of expert 360° Video Creators.
Blend also makes it easy for Brands and Publishers to create their own 360 ad experiences all within the browser.
Blend Media also hosts the largest 360 Videos page on Facebook at www.facebook.com/360vidz and regularly activates campaigns to an engaged audience.
Personalization was a theme that dominated Las Vegas last week across three events. ShopTalk impressed crowds at the Aria, while IBM showcased their InterConnect event at the MGM Grand. Meanwhile, Adobe dominated the proceedings with slick keynotes, glitz, and glamor with an appearance from Hollywood actor Ryan Gosling.
Anyone closely following how digital experiences and the digital transformation is changing our world would have been excited by Adobe's vision of our immediate future. Empowering every person and every organization to provide end-to-end digital shopping experiences using the personalization capabilities of Adobe Experience Manager is unquestionably impressive.
Adobe’s analytics and targeting engine are also designed to adapt personalized experiences in real time based on customer behaviors, preferences, and past purchases. However, Evergage CEO Karl Wirth believes that there’s just not much steak behind the sizzle.
Wirth feels there is a mismatch between hype and reality that has set the market’s expectations for what is possible with personalization. Although he is in agreement that personalized web experiences increase brand engagement and conversion, the CEO argues that personalization is only effective if applied in real-time.
While IBM, Oracle, and Adobe all offer similar capabilities, Evergage, pride themselves on delivering true real-time personalization rather than “next time” personalization which is something they believe their competitors cannot currently compete with. In comparison with the Wizard of Oz, Wirth also wrote a blog post urging marketers to look behind the curtain.
However, the argument on who could offer the best service took a dark comic twist last week as the team from Evergage attempted to troll Adobe at their own event. Gatecrashing the Summit to make the 12,000 attendees aware of an alternative product was an incredibly bold or aggressive move depending on your school of thought.
In reality, it felt much more like a light-hearted and humorous look at the Adobe approach to personalization compared to the Evergage platform.
The #AdobeAlternative hashtag may not have gone viral, but startup succeeded in their mission of delivering a message that there is an alternative solution out there that is marketer-friendly, easy to implement and offers true real-time personalization.
Crashing your competitor's event is becoming somewhat of a trend, and this latest battle was slightly reminiscent of when Utah unicorn Domo hijacked the spotlight at the Tableau Conference by arriving with Flo Rida and Snoop Dogg last year.
When it comes to a marketing technology fight, Evergage was always going to be the underdog against a behemoth like Adobe. But, broadcasting a message that there is more than one way to empower marketers to turn the dream of 1:1 customer engagement into reality can only be a good thing in the name of competition.
Ultimately, competition creates innovation that in turn creates more efficient platforms to ensure that both consumers and business win. Evergage's CEO Karl Wirth recently appeared on my podcast. He talked about how his cloud-based platform delivers real-time personalization to more than 2 billion web visitors, the reasons behind their recent campaign and what caused him to reflect on the Wizard of Oz.
While wandering around the Adobe Summit this week, my keen eye spotted 6 NBA Hoops games. These seem to be everywhere at the moment and are a big hit with start-ups to a such a degree that they have become the new foosball table in chill out rooms.
However, I quickly noticed that anyone approaching these games machines was advised to scan their registration pass and it seemed their game seemed to populate a metrics dashboard.
It was at this point I discovered that after the announcement of the Adobe Analytics cloud to serve the experience business. Adobe wanted to find a way to simplify the complex world of analytics by showing every user how much data can be obtained by a simple game of NBA Hoops.
Giving the attendees an opportunity to see a real-time dashboard game visualization with an enormous amount of data enabled anyone regardless of their position to instantly understand the power of Adobe Analytics.
I tracked down the man behind this fantastic idea, and he is Jeff Allen, the Senior Director of Adobe Analytics. I cheekily asked for an interview, and thankfully he said yes.
So wherever you are listening to the show in the world and whatever you are doing whether it be walking your dog, going for a run or on the commute to work, I invite you to allow me to beam your ears all the way back to Las Vegas so you can evesdrop on a chat with Jeff Allen, the Senior Director of Adobe Analytics
Kevin Lindsay, head of product marketing for Adobe Target and personalization efforts talks about bringing personalization and experiences into business.
After meeting Kevin at the Adobe Summit here in Las Vegas, I invited him onto the show to learn more about the announcements over that last few days.
"provide the ability, through all our marketing solutions, for marketers to be able to market to their consumers as people rather than as separate devices. Typically this is viewed as a cross-device problem. How do I take this group of devices and treat them as the person they actually represent?” Kevin Lindsay - Adobe Summit
The Wyndham hotel group are the world's largest hotel company with 8,000 hotels 680,000 room night 77 countries. But, with the arrival of disruptors such as Airbnb, they decided to move forward with a digital transformation initiative.
The team at Wyndham worked with Adobe to turn a challenge into an opportunity. This fantastic story is a text book example of how businesses should approach the digital transformation.
Change the world through digital experiences and investing in the customer experience is now paramount as the expectation levels of consumers charges ahead with AR, VR, Voice, etc.
Barry Goldstein Chief Digital Officer at the Wyndham Hotel Group and Aseem Chandra from Adobe.
Niko Chauls is the director of emerging technology at the USA Today Network where he manages a product division focused on leveraging new technologies to improve the storytelling experience.
Niko announced on stage at the Adobe Summit that he believes that the VR space is about leveraging presence and empathy.The team experiment, incubate, iterate and fail fast. They also operationalize and empower all of Gannett's 100 local newsrooms and national USA Today flagship brand.
The team at USA Today experiment, incubate, iterate and fail fast. They also operationalize and empower all of Gannett's 100 local newsrooms and national USA Today flagship brand.
After discovering how virtual reality and mixed reality are their current areas of focus at the Adobe Digital Summit, I invited Nico onto the show to find out how the USA Today is pioneering storytelling experiences through VR & AR.
Now that Nck and his team at USA Today believes that VR is a truly new medium and the first since the dawn of the web, maybe it needs the same care & consideration.
Niko Chauls - Twitter @0kin
Gigya provides a customer identity management platform that helps companies build trusted digital relationships with consumers. Used by some big names such as Nike, Forbes, and ABC, it's easy to see why over 500 top brands are relying on Gigya too.
I bumped into Jason Rose at the Adobe Summit - (Digital Marketing Conference) in Las Vegas this week.As the SVP of Marketing at Gigya, Jason leads Gigya's Global Marketing efforts, responsible for developing a world-class marketing team and create a new market around Gigya's Customer Identity Solutions. Jason is responsible for Gigya’s brand strategy, customer, and influencer.
Jason is also responsible for Gigya’s brand strategy, customer and influencer engagement, and helping to support Gigya's product strategy to drive Gigya's demand generation and revenue objectives.
We also talk about the European Union’s new General Data Protection Regulation (GDPR) and the impact this will have on businesses.
Jason Rose - @rosejason
Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.
For the last two years, Brian has tracked the evolution of the autonomous industry. At the end of 2016, he released his inaugural report on the subject, “The State of Autonomous Vehicles: A Who’s Who of Industry Drivers.”
It tracked the state of every automaker, startup and university building technology for self-driving vehicles. Three months into 2017, the deluge of industry news, necessitated a series of significant updates to remain current.
With almost thirty new entries and including over 75 companies, the latest version of the report is now available. While the report tracks and organizes the state of all industry players, the latest round of updates also reveal interesting trends that reinforce the challenges facing the autonomous industry.
Virtual Instruments is an exciting, high-growth Silicon Valley technology company. Since their founding in 2008, they’ve been focused on delivering unparalleled value to our customers through a combination of innovative technology and high-value services.
They have helped to solve some of the most critical IT performance and availability issues in more than 500 of the world’s largest data centers. In fact, their client lists it's like the who’s who of tech with IBM, Microsoft, Salesforce, VMWare, HP, etc. all depending on Virtual Instruments.
In March 2016, they also merged with Load DynamiX, the leading storage performance analytics company. The combination of advanced workload analysis and modeling software with extreme workload generation appliances give IT professionals the ability to cost-effectively validate and stress today’s most complex physical, virtual and cloud infrastructure to its limits.
After reading how they have become the leading infrastructure performance management and analytics company, servicing the world’s most business-critical IT infrastructure as it evolves in the software-defined era. I had to find out more.
Philippe Vincent, the former CEO of Load Dynamix and now CEO of Virtual Instruments.
Anyone that is thinking about embarking on a tech startup journey could quite easily fail at the first hurdle and spend far too long on name suggestions and logos etc
Imagine if you could take ideas and logos from creatives across the world thanks to technology and the crowd. Squadhelp provides hundreds of handcrafted brand name suggestions and logos from creatives across the world.
Darpan Munjal has also held various senior level positions with Fortune 500 Companies. As a Divisional vice president (eCommerce) at Sears Holdings, Darpan led the initial launch of Sears.com and led the technology and product teams for Sears.com as well as Kmart.com which generated over $1 Billion in annual revenue.
However, Darpan is now the founder of Squadhelp, an innovative crowdsourcing platform that connects creatives from across the globe with startups and businesses for their branding related projects.
Everything But The House (EBTH), the world’s largest online (and app) estate sale marketplace, where you can bid on literally everything but the house. Products range from vintage art and jewelry to home decor and collectibles and everything in between.
Emmy-Winning icon Susan Lucci recently made the headlined for auctioning off her prized possessions on the platform. EBTH is a revolutionary platform for one-of-a-kind discoveries. But, what attracted me to the platform is how it is powered by innovative technology.
I invited Everything But The House CEO/President, Andy Nielson onto the show to find out more about the platform and how technology has transformed the business.
It seems that whatever problem we encounter in life, we naturally turn to YouTube for a how to fix video rather than read a confusing manual. But why is it in most corporate environments, we are expected to revert to reading 100-page documents written by a burnt out employee with 30 years service.
This is just one of the reasons why Maven Wave is has launched an enterprise video solution called Reveal. Reveal features a familiar video streaming experience combined with enterprise-level security, content management, and analytics. The company recognized the need in the market for a platform that meets the needs of large organizations and is both simple to use and cost efficient.
“The use of video in the enterprise has significantly lagged in comparison to the consumer market. We all use YouTube in our daily lives to learn and communicate, but we rarely use it at work. Maven Wave saw the opportunity to address that gap. Reveal allows companies to bring video to everyone in the workplace while providing control over the video content,” advised Brad Foster, Google Cloud Practice Lead at Maven Wave.
I Invited Brad Foster onto the show to find out more.
Appy Pie is a mobile application development software that allows anyone with no technical knowledge to create advanced applications for mobiles and smartphones. There is nothing to download or install, no programming required – just drag and drop.
But enough from me we have Appy Pie’s CEO, Abs Girdhar
How JotForm Takes the Pain Out of Form Building
JotForm helps you create online forms and collect data, all without needing to write a single line of code. With a simple concept of what you see is what you get, it's easy to see why JotForm is so popular.
Creating and designing forms seamlessly from any device to enhance real-time collaboration and offline editing, the latest update 4.0 has taken the simple art of creating an online form to another level.
Steve Hartert manages and leads the global marketing strategy, strategic planning, advertising, sales, public relations and communications activities at JotForm.
Most of us would admit they are oblivious the world around them when face down in a phone. Everywhere we look there are human beings with real stories, lives, and connections that represent meaningful collaboration and even opportunities.
James Eder was on the receiving end of several instances of serendipity and these happy accidents changed how he see's the world. Having successfully bootstrapping his first company Student Beans he is now in the process of growing his second called Causr that joins up the dots of those intimate strangers that we see every day but never speak to.
After a learning how a Causr user has already generated a £500,000 business deal as a result of using Causr. I invited James Eder onto the show to learn how many other bigger opportunities he has helped create.
Live on the App Store now my new venture - Causr - A location based app connecting professionals on the go.
Many of my guests on the show are Tech leaders that appear on my radar that not only resonate but also inspire or intrigue me.
Abbas Haider is the CTO of xMatters, and after seeing a video talking about how internal collaboration is crucial to digital transformation I wanted to find out more.
xMatters aim to boost IT Operations, DevOps and Major Incident Management processes with intelligent communications. "Turn Insights into Action During Business Disruptions From IT major incidents to manufacturing line slowdowns, virtually every business process generates insights that need to reach the people required to take action"
As most of you listening know by now, I love my tech, but it's how it brings people together and increases collaboration that really excites me.
When I also heard him speak my IT language about the major incident and change management along with how automated chatbots can help in the communication process, I had to get him to on the show.
A serial innovator published author and founder, president, and CEO of SPLICE Software, Tara Kelly (@tktechnow) is passionate about technology’s potential to change lives for the better.
She has consistently channeled that belief into developing technologies that enhance operations, enable better service delivery and improve the customer experience. This has led to the creation three customer experience companies and turning an innovative idea into a patented, proprietary technology (US Patent Number 9348812) that harnesses data streams to create personalized automated messages.
The technology solution was included in Gartner’s “Cool Vendors in Insurance, 2016” report and Forrester’s “IoT and Analytics Startups Can Turn Insurers into the ‘Good Guys’” brief.
I invited Tara onto the show to learn more about her story and how Splice is proving Artificial Intelligence can improve automated customer Care.
I wanted to try something differently for tonight's show. Every episode of the Tech Blog Writer Podcast involves you listening to me interviewing Tech Leaders, CEO's and sharing Tech StartUp Stories. After my two viral written posts about the return of the Nokia 3310, I was invited onto an Australian Radio Show for their drivetime slot.
I thought it would be kind of interesting for you to see what happens when the tables are turned and I'm on the other end of the mic.
So for one night only, I am going to beam your ears all the way to Australia so you can listen to yours truly being interviewed about the smartphone industry on 2SER radio in Sydney.
My Posts About the Nokia 3310
I have written numerous articles and recorded several podcasts around how Startups and Technology are Transforming Healthcare Through Data.
Wearable tech is also making us pro-active rather than reactive with our own health too, but I wanted to get someone on the show to illustrate just how much of a difference wearables can make, and how the MedTech industry will evolve for the greater good beyond just counting steps or monitoring your heart rate,
This path led me to Monisha Perkash, CEO, and Co-Founder of Lumo Bodytech.
Lumo Bodytech is a motion science company that combines sensor data and advanced algorithms to optimize human movement for better health, performance, and injury prevention.
Lumo solutions measure and analyze fine-grained motions of the human body and provide real-time, personalized, actionable feedback.
Ciena Corporation is a global manufacturer of communications network equipment and solutions. Many of the world’s largest carriers and service providers have deployed Ciena solutions in their network; including AT&T, BT, Cable & Wireless, CenturyLink, Comcast, France Telecom, Korea Telecom, Sprint, Reliance, Southern Cross, Tata Communications, Telecom Argentina, Telmex, Virgin Media and Verizon.
Ciena also counts numerous national research and education networks as customers, as well as enterprises in the healthcare, finance, transportation and retail industries for real-time, latency sensitive applications such as disaster recovery/business continuity, SAN/LAN extension, data center consolidation and grid computing.
Converged Packet-Optical, Packet Networking and Carrier Ethernet, Optical Transport, Software and Services, Data Center Interconnect, Software Defined Networking (SDN), Network Functions Virtualization (NFV), and Cloud Networking
I invited Loudon Blair, Senior Director, Corporate Strategy, at Ciena to talk about how we can manage bandwidth killers and continue to force networks to push the boundaries of programmability and intelligence, and whether the technologies underpinning the IoT and VR (particularly the networks) are prepared to handle it
Dataiku DSS is the collaborative data science software platform for teams of data scientists, data analysts, and engineers to explore, prototype, build, and deliver their own data products more efficiently.
The French startup has been profitable for the past three years and also hit the tech headlines last year for grabbing $14 million for its collaborative data science platform
Ultimately this solution enables companies to accelerate the development of in-house business and predictive solutions.This results in a significant increase in efficiency and productivity for the company’s data scientists, business analysts, and product managers.
I Interview Dataiku's CEO: Florian Douetteau to find out more about this startup appearing in Gartner's Magic Quadrant as a Visionary