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Oct 25, 2017

NovuHealth is a consumer engagement company in the health care industry. Combining performance analytics, behavior science and comprehensive technology solutions, they are enabling health plans to better understand, motivate and connect with members.

Thousands of people every year skip necessary health screenings because it's inconvenient, they're busy, or they just don't want to go. Just 25% of adults ages 50 to 64 and less than 40% of adults ages 65+ are up to date on core preventive services such as mammograms, cancer, and diabetes screenings.

At NovuHealth, they have surprisingly learned that a $15 gift card is all it takes to get 80-90% of people to make an appointment. It will even get 50% of people to get a colon cancer screening. The same tactics that keep people coming back to Starbucks, Target, and Hilton are now being used to get people to the doctor.

“There is a huge opportunity for health plans to improve member engagement. Doing so starts with knowing the most effective ways to create meaningful relationships with members,”

As Minnesota increasingly appears on my radar for digital health startups and a thriving healthtech scene, I invited Jordan Mauer, EVP of marketing and engagement at NovuHealth onto the podcast to find out more.