Feb 6, 2018
SuperFan is a new-age media company looking to bridge the gaps between influencers, brands and fans. The company aggregates data from Instagram, Twitter, YouTube and Facebook using their proprietary technology and show users their passionate, influential and casual fans that can be filtered by location, gender, interests and keywords.
Brands can also use the tool to mobilize marketing campaigns
like local events, influencer content, prize giveaways, and
targeted advertising. SuperFan is a SaaS product for brands and
offers a premium version to influencers who want to gain additional
privileges like having their top fans compiled and exported to them
in a CSV file.
SuperFan’s advisory board includes industry rockstars like Ryan
Holmes (CEO, Hootsuite), Brandon Steiner (CEO, Steiner Sports),
Michael Hyatt (Executive Chairman, BlueCat Networks), Carrick Felix
(former NBA player), Karen O’Brien (Vice President of Global Social
Media, Western Union), Eliot Robinson (CEO, Dunk), Mark Zablow
(CEO, Cogent Marketing), and Trevor Booker (Power Forward, Brooklyn
Nets & Partner, JB Fitzgerald Venture Capital).
CEO and co-founder Manu (Swish) Goswami, 20, has built a multi-hyphenate career. He is a serial tech entrepreneur (COO & Co-Founder of Dunk), LinkedIn Youth Editor, TEDx speaker (signed with the National Speakers Bureau & The AAT Project), Fortune 500 consultant (for Google and American Express), venture capitalist (at JB Fitzgerald Venture Capital founded by Brooklyn Nets PF Trevor Booker), and UN Youth Ambassador.
He has also been recognized with the United Nation’s Outstanding
Youth Leadership Award, Startup Canada’s Young Entrepreneur Award,
and Plan Canada’s Top 20 under 20.
Manu has been quoted and published in over fifty national and
international media outlets including Forbes, Inc. Magazine,
Entrepreneur, and Mashable for his entrepreneurial and
philanthropic advocacy. He has also been recognized as “one of the
world’s most accomplished teenagers” by Future Sharks, “one of ten
Gen Z experts to follow” by Forbes and the “Face and Future of
Canadian Entrepreneurship” by UPS Canada.
Manu has notably spoken at the 71st Session of the United Nations,
TEDxUofT, World Business Dialogue, and American Express. He has
collectively represented over 600,000 students worldwide. Manu is
also a former debater who represented Canada twice at the World
Schools Debating Championships leading them to the Grand Final in
2015.
I invited him onto the podcast to talk about social
entrepreneurship, future technology and SuperFan.