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Sep 7, 2018

Full Circle Insights delivers marketing and sales performance management solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology.

Built 100% on the Salesforce App Cloud, Full Circle Insights' products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

Bonnie Crater, CEO of Full Circle Insights joins me today on my daily tech podcast to discuss how the overwhelming amount of data currently being collected is being wasted, inferred incorrectly or used to create alternative facts.

As a CEO of a leading MarTech company in Silicon Valley, I'm looking forward to her insights from the industry and if she can provide tips for harnessing the right data and using it to create actionable insights to inform business decisions.