Jan 16, 2019
As Co-Founder & CEO of ProfitWell (formerly Price Intelligently), Patrick Campbell is using their proprietary industry data on 8,000+ businesses to help some of the world’s best companies (like Zapier and Wistia) identify the best pricing and growth opportunities that are working today.
I invited Patrick onto this daily tech podcast to tackle the following topics:
The Latest SaaS Growth Trends - More than 25% of all SaaS businesses in the world (8,000+ companies) use ProfitWell. Patrick has access to more SaaS data than anyone, and can share exclusive growth trends that the best SaaS businesses are using.
How to Price Your Products & Services - Too many companies are leaving an enormous amount of cash on the table by relying on faulty data and "gut feelings." Patrick can share how to identify your customer's willingness to pay and what features they value most.
Using Data to Truly Understand Your Customers and Prospects - Patrick encourages businesses to work hard on using data to understand the profile and psyche of their customers by building quantified buyer personas. If you just get in a room and then get aligned on, ‘Here’s who we’re selling to,’ your decisions around product, sales, marketing and operations become crystal clear.
Raising Your Prices and Not Losing Customers - It’s about knowing your customer's price elasticity and establishing value metrics that make the worth of your product abundantly clear.
I also asked Patrick to share his startup story and what advice he would like to pass on to any startup founders listening.